Grip and Growth: JK Tyre’s Operating and Go-to-Market Choices in a Changing Industry. International Academic Research Journal of Business and Management, [S. l.], v. 13, n. 2, p. 25–28, 2025. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/278.. Acesso em: 23 jan. 2026.