Commercial viability of a niche curly hair care brand in India: a mixed-method analysis. International Academic Research Journal of Business and Management, [S. l.], v. 14, n. 1, p. 311–332, 2026. DOI: 10.5281/zenodo.19976245. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/320.. Acesso em: 25 may. 2026.