Consumer Perceptions of Fairness and Trust in AI-Driven Personalized Pricing. International Academic Research Journal of Business and Management, [S. l.], v. 14, n. 1, p. 27–36, 2026. DOI: 10.5281/zenodo.19911681. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/337.. Acesso em: 25 may. 2026.