Impact of Pricing Analytics Capability on Competitive Pricing Effectiveness Among Third-Party Sellers of Consumer Electronics on Amazon and Flipkart in India. International Academic Research Journal of Business and Management, [S. l.], v. 14, n. 1, p. 213–222, 2026. DOI: 10.5281/zenodo.19966962. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/351.. Acesso em: 25 may. 2026.