The Influence of AI-Driven Personalization on Consumer Trust and Purchase Intention in Online Shopping. International Academic Research Journal of Business and Management, [S. l.], v. 14, n. 1, p. 237–246, 2026. DOI: 10.5281/zenodo.19967157. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/378.. Acesso em: 25 may. 2026.