Gender Differences in Brand Equity Creation Process: A Multi-group Analysis Approach. International Academic Research Journal of Business and Management, [S. l.], v. 5, n. 2, p. 44–57, 2016. Disponível em: https://www.acrpub.com/index.php/iarjbm/article/view/192.. Acesso em: 28 mar. 2025.