“Emergence of the Indian Rural Market- A Comparative study of Rural and Urban Consumers of Jodhpur District”, IARJBM, vol. 2, no. 4, pp. 1–08, Aug. 2013, Accessed: Sep. 13, 2025. [Online]. Available: https://www.acrpub.com/index.php/iarjbm/article/view/105