AI-Driven Personalization and Data-Centric Marketing in Indian FinTech: Empirical Evidence on Customer Satisfaction, Trust, and Engagement. IARJBM [Internet]. 2026 May 11 [cited 2026 May 25];14(1):247-60. Available from: https://www.acrpub.com/index.php/iarjbm/article/view/354