Vol. 1 No. 1 (2012): MARCH 2012

Articles

• A study on roles and training issues ofEntrepreneurship Development Cells inTamilnadu

  Dr. P.T. Vijaya Rajakumar, Dr. S. Kaliyamoorthy, Dr. G. Bhuvaneswari (Author)

  1-13

• Service quality measurement in Malaysian Banks

  Dr. Arasu Rangasamy, Mr. Mujeebur Salahudeen (Author)

  14-22

• Students’ perception on service quality

  Dr. Ravichandran, Krishnamoorthy, Mr. S. Arun Kumar, Mr.Narayanan Venkatesan (Author)

  23-38

• Marketing strategies for laptop using Conjoint Analysis

  Dr.Saji George, Mr.Narayanan Venkatesan (Author)

  39-48