The Impact of Privacy Concerns on Users’ Trust, Attitude and Intention of using a Search Engine: A Conceptual Model and Research Issues

Authors

  • Dr. Ramaraj Palanisamy Professor Author

Keywords:

conceptual model, search engine usage, user attitude, risk perception, trust, privacy concerns

Abstract

personal information from the searchers. The web-users believe that misuse or unauthorized disclosure of their personal search information to third parties create threat to their privacy. This paper examines the impact of privacy concerns on trust, attitude and intention of using a search engine by developing a conceptual model based on the literature. The model is used to evolve hypotheses on the various constructs. Based on the model, the implications for protecting user’s privacy, reducing risk perceptions in providing personal information to search engines, and addressing the trust related issues are given.

Author Biography

  • Dr. Ramaraj Palanisamy, Professor

    Department of Information Systems
    The Gerald Schwartz School of Business,
    St Francis Xavier University,
    Canada.

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Published

2013-07-30

Issue

Vol. 2 No. 3 (2013): JULY 2013

Section

Articles

License

Copyright (c) 2013 Academic Research Publishers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Impact of Privacy Concerns on Users’ Trust, Attitude and Intention of using a Search Engine: A Conceptual Model and Research Issues. (2013). International Academic Research Journal of Business and Management, 2(3), 31-43. https://www.acrpub.com/index.php/iarjbm/article/view/103

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