Vol. 14 No. 1 (2026): APRIL 2026

Articles

• The impact of purpose and belonging on Organizational Commitment in Healthcare Sector

  Aditinanda Biswas (Author)

  1-9

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• Consumer Perception and Willingness to Pay for Hydroponically Grown Vegetables in Urban India

  AKSHITH B.E, Dr. Vijayalakshmi P (Author)

  10-19

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• Impact Of Hygiene Practices Influencing Obesity Prevalence Among Generation Z

  Alice C Pauline (Author)

  20-26

  • pdf

• Consumer Perceptions of Fairness and Trust in AI-Driven Personalized Pricing

  Dev Aadhisesh S K, Prof. Amita Gupta (Author)

  27-36

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• Consumer Attitude Towards Mobile Wallets and Digital Payment Security

  Dhassvini M S, Ravichandran K (Author)

  37-50

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• RISK PERCEPTION AND INVESTMENT PREFERENCES OFRETAIL INVESTORS IN MUTUAL FUND

  Dhruv Narnolia Dhruv, Dr. Ravichandran K B (Author)

  51-60

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• UPI Growth and Its Impact on Banking Transactions

  Ishita Pareta, Dr. Sarangapani Nivarthi (Author)

  61-69

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• Determinants of Firm Performance in the Indian Manufacturing Sector

  Karthik Kumar, Dr. Nagesh B (Author)

  70-84

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• Bootstrapping vs. Venture Capital Funding: Impact on Startup Sustainability in India

  Karthik Ram V K (Author)

  85-94

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• IMPACT OF REAL-TIME TRADING APPS ON STUDENTS’ INVESTMENT HABITS

  Kiruthika L N, Dr. Sarangapani Nivarthi (Author)

  95-101

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• A STUDY ON THE GROWTH OF DIGITAL PAYMENTS IN INDIA

  Kriti Chhetri, Dr. Renuka S (Author)

  102-110

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• A COMPREHENSIVE ANALYSIS OF FINANCIAL LITERACY LEVELS AMONG COLLEGE STUDENTS

  M Niraimathi, Dr. Shalu Singh (Author)

  111-115

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• OVERRELIANCE ON AI TOOLS AND ITS IMPACT ON LEARNING DEPTH AMONG MBA STUDENTS

  mohamed ishak H (Author)

  116-123

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• Changing Dynamics of the Indian Stock Market in Response to Crude Oil Price Shocks Arising from Geopolitical Conflicts and U.S. Sanctions

  Mohammed Adil Sadiq, Dr. Sarangapani Nivarthi (Author)

  124-139

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• Predictive Modelling of Career Preferences Among Generation Z Using Survey-Driven Career Decision Analytics

  Mohammed Ameen, Ms. Amita Gupta (Author)

  140-145

  • pdf

• Artificial Intelligence–Enabled Products and Their Effects on Managerial Judgment, Strategy, and Organizational Performance

  Monika N (Author)

  146-167

  • pdf

• GST Compliance Perception and SME Profitability in India

  MONISHA N, RAVICHANDRAN KRISHNAMOORTHY (Author)

  168-186

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• Instagram as a Tool for Promoting Organic Food Lifestyle Brands

  Yajat, Dr. Kalavathy K S (Author)

  187-194

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• The Effect of Dividend Policy on Shareholder Wealth: An Empirical Study of Indian FMCG Companies

  N Akshaya, Dr. Sarangapani Nivarthi (Author)

  195-202

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• Domestic and Import Sourcing Strategies and Their Impact on Business Performance in the Acrylic Sheet Trading Industry

  Naresh Choudhary (Author)

  203-212

  • pdf

• Impact of Pricing Analytics Capability on Competitive Pricing Effectiveness Among Third-Party Sellers of Consumer Electronics on Amazon and Flipkart in India

  Bhavya P (Author)

  213-222

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• Influence of organizational culture on employee engagement: exploring the mediating role of artificial intelligence

  Pavithra B, Dr. Vinayak Anil Bhat (Author)

  223-236

  • pdf

• The Influence of AI-Driven Personalization on Consumer Trust and Purchase Intention in Online Shopping

  Rachana Venkatesan (Author)

  237-246

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• AI-Driven Personalization and Data-Centric Marketing in Indian FinTech: Empirical Evidence on Customer Satisfaction, Trust, and Engagement

  Rahul Kumar, Dr. Govindaraj M (Author)

  247-260

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• The Impact of Artificial Intelligence in Recruitment on Recruitment Efficiency

  Rahul M Parte (Author)

  261-269

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• A Study on the Effect of Total Rewards Strategy on Employee Retention

  raksha kunte, Dr. Shipra Agrawal (Author)

  270-277

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• Role of Learning & Development (L&D)in Employee Retention

  Rakshitha D Desai, Nalini Sunil (Author)

  278-281

  • pdf

• Financial Performance Sensitivity to Non-Performing Assets in Indian Public Sector Banks

  Ravikanth Reddy, Dr. Uma C Swadimath (Author)

  282-291

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• The Effect of Sustainability Reporting on Corporate Financial Performance

  SHEERAZ KHAN, Dr. Nagesh B (Author)

  292-310

  • pdf

• Commercial viability of a niche curly hair care brand in India: a mixed-method analysis

  Shradha Murthy, Prof. P K Thomas (Author)

  311-332

  • pdf

• A Study on the Impact of Continuous Feedback Culture on Employee Performance in the IT Industry

  Shreya S, M. Nalini (Author)

  333-339

  • pdf

• ANALYSIS AND PREDICTION OF DELIVERY LEAD TIME AND OPERATIONAL DELAYS USING SUPPLY CHAIN ANALYTICS

  shrimai Naik (Author)

  340-358

  • pdf

• FINTECH DISRUPTION: ANALYSING THE GROWTH OF RETAIL MOBILE TRADING IN INDIA

  simran sharma, Dr. Renuka S (Author)

  359-373

  • pdf

• A STUDY ON INFLUENCE OF WORKPLACE FLEXIBILITY ON EMPLOYEE ENGAGEMENT AND WELLBEING

  Sneha, Dr. M. Nalini (Author)

  374-379

  • pdf

• AI Impact on the Evolving Leadership Patterns

  soumya kg (Author)

  380-383

  • pdf

• Quantum-Assisted Time Series Modelling for Volatility Prediction in Indian Stock Indices

  Sriram M, Dr. Nagesh B (Author)

  384-396

  • pdf

• Effectiveness of Instagram Reels and Short-Form Video Content in Driving Brand Engagement: A Secondary Research-Based Analysis

  Sruti Raulo, Dr. Smita M Gaikwad (Author)

  397-400

  • pdf

• Impact of Employer Branding on Talent Attraction and Retention

  Sukrutha v_g, Dr. Shivangi Gera (Author)

  407-414

  • pdf

• Adoption of Robo-Advisory Services: Investor Awareness and Trust Perspectives

  Suranjana, RAVICHANDRAN KRISHNAMOORTHY (Author)

  415-429

  • pdf

• FinTech Trading Apps and Financial Decision-Making of College Students

  suriya sv, Dr. Naveen Kumar V (Author)

  430-432

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• Stakeholder Coordination Challenges in Hotel Construction Projects

  Tarang A, Dr. Chinmaya K Sahu (Author)

  433-442

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• A Comparative Study on Efficiency, Accuracy, and Fairness in Talent Acquisition

  Tejaswini S, Shivangi Gera (Author)

  443-449

  • pdf

• Assessing the Influence of AI in Social Media on Traveler's Future Trip-Planning Behavior

  Vasudevan t.j, Dr. Avinash Rana (Author)

  450-461

  • pdf

• Digital Marketing as a Driver for Sustainable Tourism Development

  Ajay kumar Yadava (Author)

  462-468

  • pdf

• Determinants of Consumer Behaviour in Subscription-Based Digital Payments: An Empirical Study on Auto-Debit and Digital Wallet Usage in India

  Dr. Dilip Krishna (Author)

  469-476

  • pdf

• Financial Literacy and Behavioral Intention Toward Digital Credit Card Usage among Young Consumers in Bengaluru

  K.G. Soumya, Dr. Sarangapani Nivarthi (Author)

  477-484

  • pdf

• Financial Literacy and Mutual Fund Investment Decisions in Urban India

  Jayashree Sahu, RAVICHANDRAN KRISHNAMOORTHY (Author)

  485-492

  • pdf