Inventory to Impact: SKU Discipline and Working‑Capital Resilience at Titan Watches

Authors

  • Kiruthika G MBA Students Author
  • Dr Shakeela Banu C Adjunct Faculty Author

DOI:

https://doi.org/10.5281/zenodo.17695687

Keywords:

Inventory optimisation, SKU rationalisation, Working capital, Demand forecasting, Smartwatch strategy

Abstract

Titan's Watches and Wearables division works in a rapidly growing Indian market where a lot of choices draw customers, but slow-moving items can tie up cash. An internship study of FY21 FY25 FP A data surfaced SKU proliferation production sales mismatches and ageing inventory tying up working capital especially across 10K 10 25K and 25K price bands 10K 10 25K and 25K price bands Even though the flags for aging and excess production got better by FY25, there are still risks because stock-to-sales ratios are still high. The problem is how to make portfolio and flow discipline a part of the company's culture so that breadth doesn't hurt margins or the brand. Exhibits include the conversion of opening stock into aging buckets, production sold in the same year, and stock to sales by band. Options include SKU rationalization, production aligned with demand, dynamic liquidation ladders, cross-functional dashboards, and a rolling AI-assisted forecast. The goals of learning are to find the root causes, design governance, decide whether to stop or continue, redesign, and figure out the trade-offs between working capital.

Author Biographies

  • Kiruthika G, MBA Students

    Faculty of Management Studies, CMS Business School, Jain (Deemed-to-be University), Bengaluru.

  • Dr Shakeela Banu C, Adjunct Faculty

    Faculty of Management Studies, CMS Business School, Jain (Deemed-to-be University), Bengaluru. 

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Published

2025-12-06

How to Cite

Inventory to Impact: SKU Discipline and Working‑Capital Resilience at Titan Watches. (2025). International Academic Research Journal of Business and Management, 13(2), 20-24. https://doi.org/10.5281/zenodo.17695687

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