Vol. 2 No. 4 (2013): AUGUST 2013

Articles

• Emergence of the Indian Rural Market- A Comparative study of Rural and Urban Consumers of Jodhpur District

  Dr.Sandeep Ojha, Dr.Saji George (Author)

  1-08

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• Factors Influencing Buyer Behaviour in FMCG

  Ms. Smitha P Alex @ Smitha Siji, Dr. Sandhya S Menon (Author)

  21-33

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• Measuring Supply Chain Performance in Selected White Goods Industries

  Dr. C. Sengottuvelu, CPM (USA), Dr. Mohammed Naved Khan (Author)

  09-20

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• To Identify the Factors Influencing Customer Retention in Organised Apparel Retailing

  Prof.Ram Mohan (Author)

  34-41

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• A Comparative Study of Emotional Intelligence and Coping Behaviour among Gifted Students and Normal Students at Higher Secondary level

  Resmi Annie Thomas (Author)

  42-49

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