Reliability by Design: Winning Mercedes-Benz Through Compliance and Logistics Discipline

Abstract

This case shows how Manas Electric tried to become a preferred supplier for Mercedes-Benz India. In this process, the accuracy of documentation, certification, and delivery are just as important as the price of the product.  The intern's job was very important because they had to coordinate between OEM and accredited labs, create a digital compliance repository, and set up routines for shipment visibility and structured cadence meetings.  The job of management was to balance the realities of certification lead times, the risks of supply chain disruption, and the strategic need to protect margins in a highly competitive B2B market.  Recent research on supply chain transparency and documentation highlights the importance of strong governance systems and data integrity. At the same time, research on advanced pricing mechanics finds that value-based levers and building organizational capabilities are key to protecting margins.  The literature on OTIF (On-Time-In-Full) explains how reliability becomes clear and useful to business buyers.  This case is meant to teach students how to turn their knowledge of documentation and logistics into a long-term competitive edge.  Assumptions, terminology, and contextual limitations are articulated as necessary.