Synergy Sphere’s Leap – From Regional Strength to Global Aspirations

Authors

  • Kruthishree M Kiran Student Author
  • Dr. Pooja Nagpal Associate Professor Author

Keywords:

Vendor management, B2B, digital transformation, time‑zone mapping, Hybrid models

Abstract

Synergy Sphere is a fast-growing B2B events company operating across Asia, the Middle East, and Africa. The case follows Ayra, an intern facing challenges in delegate sales and event operations. Delegate outreach struggled due to time-zone differences, low email visibility, and difficulty targeting key senior executives. Operationally, vendor delays and last-minute demands created financial risks, impacting production quality and timelines. Strategic solutions included time‑zone mapping, personalized communication, multichannel outreach, and vendor contingency planning. Outcomes showed higher follow‑up success and reduced disruption. The case highlights critical learning on structured communication, disciplined planning, and event resilience

Author Biographies

  • Kruthishree M Kiran, Student

    Faculty of Management Studies,

     CMS Business School,

    JAIN (Deemed-to-be University) Bangalore, India

  • Dr. Pooja Nagpal, Associate Professor

    Faculty of Management Studies, CMS Business School,

    JAIN (Deemed-to-be University) Bangalore, India. 

Downloads

Published

2025-12-06

Issue

Vol. 13 No. 2 (2025): December 2025

Section

Articles

License

Copyright (c) 2025 Academic Research Publishers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Synergy Sphere’s Leap – From Regional Strength to Global Aspirations. (2025). International Academic Research Journal of Business and Management, 13(2), 74-77. https://www.acrpub.com/index.php/iarjbm/article/view/285

Similar Articles

11-20 of 90

You may also start an advanced similarity search for this article.