An Analysis of Employee Motivation at Kerala State Handloom Weavers’ Co - Operative Society in Trivandrum

Abstract

Handloom sector is a major non-farm employer in India. About 16 million of weavers depend on this sector in the country. Handloom weaving is one of the most important nonagricultural sources of income in India. Indian Handloom Industry is as aged as civilization by itself. Handloom is a significant cottage industry of India having splendid past and traditional value handed down from years to years. In this paper an attempt has been made to analyze the effectiveness of employee motivation Kerala state handloom weavers co - operative society in Trivandrum. The study was based on the sample of 50 weavers. To find out the profile, production, marketing, motivationalfactors and financial management of weavers cooperative societies, primary and secondary data were collected. The study reveals that central and state governments have evolved many schemes to uplift the motivational factors by providing incentives in the form of grants and loans to impart training on new designs, modernization of looms etc. But handloom weaving units continue to be in the grip of problems. The objective of his paper is to familiarize with the current status of the factors that increase the employee motivation and to find the measures for further improvement of Handloom industry.