A Consumer perception towards Consumer Durables in Cauvery Basin in southern District of Karnataka
Keywords:
Family Members, Electronics Gadgets, Agricultural Output, Consumer DurablesAbstract
Cauvery River starts from Madekeri in Karnataka and flow through four district before entering into Tamil Nadu, i.e. Mysore, Mandya, Chamarajanagar, Kanakapur Taluqe of Bangalore south Dist. It not only catering for cultivating in these districts. In these areas the farmers are easily cultivating three times in a year. This farmers are cultivating the cash crops at least once out of three crops in a year. This research will explore about perception of consumers on consumer durables like, refrigerators, cars, scooters, motorcycle, etc., this helps in developing a marketing strategy on consumer durables of different companies who are trying to penetrating in rural market.
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Copyright (c) 2013 Academic Research Publishers
This work is licensed under a Creative Commons Attribution 4.0 International License.
