Efficiency of Marketing Channels for Pomegranate in Koppal District of Karnataka

Abstract

India is endowed with wide agro climatic conditions that offer immense scope for cultivation of various kinds of fruits crops. India stands second largest producer of fruits in the world and first in Pomegranate production with 36 per cent followed by 31 per cent by Iran. It is the most important fruit crop of the tropical and subtropical region. Lack of suitable marketing avenues and channels decreases the margin for the producers. This study was undertaken to know existing marketing channels and the problems associated with in the Koppal district of Karnataka. The study revealed three marketing channels preferred by the producers, of which the channel-II is the most prevalent. The marketing efficiency is more in channel – I when compared with other two channels and the price spread is also less in channel – I when compared to other two channels. The producers faced many constraints, of which, Method of Sale Lack of Processing Facilities, Skilled Labor Facilities, Absence of Market Information, Transportation Facility are the major one.