Mechanisms of Shaping Relationships with of the Market Environment

Abstract

The pace of economic transformation and growing competition in the market means that companies are somehow forced to take new measures to improve the effectiveness of communication with their market environment. The purpose of this work is to show mechanisms of communicating and shaping relationships with the market environment. The important aspect is effective communication between the company and partners of the market environment. The next important issue is two-way communication and public interest. Building an effective and efficient communication system means skillfully combining traditional and new marketing communication tools. The basis for the preparation of the paper was the conduction of an in-depth and comprehensive study on the effectiveness and efficiency of communicating customer value. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.