The impact of technology factors on the adoption of digital marketing in small textile businesses
Keywords:
Digital Marketing, Small textile businesses, Technology FactorsAbstract
The study aims to examine the influence of digital marketing technology factors on small textile businesses in Bengaluru. The global textile market growth is anticipated for $350 billion by 2030, where 76% of B2B buyers performs online research prior making purchase decision. Furthermore, personalized digital interactions of brands are required for 76% consumers. The impact of technology factors on small textile businesses needs to be explored by quantitative approach and 100 small textile businesses in Bengaluru are respondents for the study. The research methodology includes Descriptive Analysis, and Factor analysis.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Academic Research Publishers
This work is licensed under a Creative Commons Attribution 4.0 International License.