Rural Customers Attitude towards Insurance Services

Authors

Mrs. Mallika Kannan PhD Research Scholar Author
Dr. Christy Selvarani Paul Associate Professor Author

Keywords:

marketing, strategies, demography, attitude, insurance

Abstract

This paper describes Customers attitudes towards the various insurance in Chennai, tamil Nadu , India. The attitudes, most often negative, are mirrored through low patronage of insurance services. It discusses such social-cultural factors that account for these attitudes and what role marketing strategies can play to change such negative tide. Drawing from theoretical foundation, an empirical survey was conducted among 250 cusomers of the life insurance—to gauge their awareness level and general attitudes towards insurance companies and their operations. The findings present different demographical factors and their attitudes towards insurance companies and their services.

Author Biographies

Mrs. Mallika Kannan, PhD Research Scholar

Urumu Dhanalakshmi college,
Trichy, India
Dr. Christy Selvarani Paul, Associate Professor

Urumu Dhanalakshmi college,
Trichy, India

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Published

2014-07-30

Issue

Vol. 3 No. 2 (2014): JULY 2014

Section

Articles

License

Copyright (c) 2014 Academic Research Publishers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Rural Customers Attitude towards Insurance Services. (2014). International Academic Research Journal of Business and Management, 3(2), 23-32. https://www.acrpub.com/index.php/iarjbm/article/view/135

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