Grip and Growth: JK Tyre's Operating and Go-to-Market Choices in a Changing Industry
Keywords:
Automotive, Tyre industry, OEE, Total cost of ownership, Fleet servicesAbstract
This case looks at how JK Tyre is strategically positioned in a changing industry that focuses on operations, sourcing, and channel execution. The Indian tyre market is affected by changes in car demand, freight activity, the rapid growth of radial tyres, and stricter rules about rolling resistance, noise, and wet grip. Research on making tyres shows ways to improve flow, curing, and scrap reduction. Literature on remanufacturing and the circular economy shows how retreading quality can improve sustainability. Environmental studies show that tyre-wear particles can pollute the air, which has led to changes in policies that affect the materials used. Service-centric offerings with telematics-enabled uptime guarantees for fleets which are based on total cost-of-ownership (TCO) analyses. The case asks students to come up with a growth plan that balances capital spending, product mix management, pricing power, and dealer incentives. The plan should be based on assumptions that take into account the limitations of implementation context and data quality.
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