Effects of International Tourists Motivation and percieved Value on Behaviourial Intentions: A study on Malaysisan Hospitality Industry

Authors

Normaziah Che Musa FACULTY Author
zainora Hayat binti Hudi FACULTY Author
Misyer Mohamed Tajudin FACULTY Author
MSB Siddiq FACULTY Author

Keywords:

travel motivation, perceived value, satisfaction, behavioural Intention

Abstract

The purpose of this study is to analyzewhether toursit motivations and perceived value influence their behvaiourial intentions to patronize the malaysian Hospitality Industry. The opinion of 104 toursit visitng populat attractions in klang valley were collected using self completed questionnaires.

Author Biographies

Normaziah Che Musa, FACULTY

UNITAR International University

Malaysia
zainora Hayat binti Hudi, FACULTY

UNITAR International University

Malaysia
Misyer Mohamed Tajudin, FACULTY

UNITAR Interantional University

Malaysia
MSB Siddiq, FACULTY

Universiti Tun Abdul Razak

Malaysia

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Published

2014-05-30

Issue

Vol. 3 No. 1 (2014): MAY 2014

Section

Articles

License

Copyright (c) 2014 Academic Research Publishers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Effects of International Tourists Motivation and percieved Value on Behaviourial Intentions: A study on Malaysisan Hospitality Industry. (2014). International Academic Research Journal of Business and Management, 3(1), 20-34. https://www.acrpub.com/index.php/iarjbm/article/view/131

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