A COMPREHENSIVE ANALYSIS OF FINANCIAL LITERACY LEVELS AMONG COLLEGE STUDENTS
DOI:
https://doi.org/10.5281/zenodo.19948154Keywords:
financial literacy, College students, Financial education , Behavioural financeAbstract
Financial literacy is a critical life skill with far-reaching implications for individual economic
well-being and national financial stability. This study provides an empirical analysis of
financial literacy levels among 150 college students across South Indian urban institutions,
examining knowledge, attitudes, behaviours, and digital financial engagement. Using a mixed-
methods approach with structured questionnaires and statistical techniques including ANOVA,
T-tests, correlation, regression, chi-square, and factor analysis, the study finds that overall
financial literacy is moderate (mean score: 63.5%). Commerce and management students
significantly outperform peers from other disciplines. A gender gap in financial knowledge is
statistically confirmed. Parental financial behaviour and formal financial education emerge as
the strongest predictors of financial literacy outcomes. Digital financial exposure positively
influences financial behaviour but also introduces new risks. The study recommends
embedding financial literacy into college curricula across all disciplines and developing
targeted, evidence-based interventions for educational institutions, regulators, and financial
service providers.
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