Mediatory Effect of Entrepreneurial Self Efficacy on the Relationship between Strategic Orientationand SME Performance: A Research Model

Abstract

Performance of the Small and Medium Scale Enterprises (SMEs) is critical for the economic  and social advancement of any country due  to  their contribution  in deferent aspects. The  level  of  strategic  orientation  of  SMEs  has  been  researched  in  previous  studies  as  a  predictor of performance. Purpose of this his study is to propose a research model with the  mediatory  effect  of  entrepreneurial  self-  efficacy  which  make  the  relationship  between  strategic  orientation  and  firm  performance  more  stronger  and  directional.  The  proposed  model suggests that entrepreneurial orientation, Market orientation and learning orientation  as  predictors  of  SME performance  while  entrepreneurial  self-efficacy  is  a  significant  mediator.   The model contributes to better understanding of complex  interactions between  strategic orientations and SME performance.