Coursera: Digital Transformation, Monetisation, and Governance
DOI:
https://doi.org/10.5281/zenodo.17718962Keywords:
EdTech, Digital transformation, Monetisation, Enterprise SaaS, Data governance, AI in learningAbstract
Coursera’s evolution highlights both the achievements and limitations of global EdTech platforms as they scale through partnerships, product diversification, and digital optimisation. While the company has expanded its ecosystem to consumer, enterprise, and degree markets, growth has recently slowed and long-term profitability remains elusive. This case repositions Coursera’s operational and strategic challenges as a design problem spanning monetisation, enterprise solutions, and governance. Synthesising literature on digital transformation, AI-assisted learning, and SaaS monetisation, the study proposes a roadmap founded on adaptive product, pricing, and control systems. AI-powered learning journeys, enterprise-first pricing, and strong data governance are forecast to reduce volatility and strengthen conversion, without undermining brand trust. These recommendations must be triangulated with local evidence and are subject to constraints arising from implementation fidelity and data quality.
