Predicting Working Women Purchasing power of Malaysian Halal Cosmetic Products by using tehory of Planned Behaviour

Authors

Kamaljeet Kaur LECTURER Author
Dr.Syuhaily Osman FACULTY Author
Dr.Siti maziha Associate Professor Author

Keywords:

Halal Cosmectics, Purchasing Power, Theory of Planned Behaviour

Abstract

This paper focuses on the Malaysia Working Women Purchasing Behaviour of Malaysian made halal cosmetic products. A self-administered questionnaire was designed as an instrument to gather information. The Theory of planned behaviour was used to measure the purchasing behaviour. Three independent Variables namely attitide subjective norm and percieved behaviourial control was used to determine the purchasing behvaiour

Author Biographies

Kamaljeet Kaur, LECTURER

Infrastructure University

Kualalumpur, Malaysia
Dr.Syuhaily Osman, FACULTY

University Putra Malaysia

Malaysia
Dr.Siti maziha, Associate Professor

Infrastructure Univestity

KualaLumpur, Malaysia

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Published

2014-05-30

Issue

Vol. 3 No. 1 (2014): MAY 2014

Section

Articles

License

Copyright (c) 2014 Academic Research Publishers

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Predicting Working Women Purchasing power of Malaysian Halal Cosmetic Products by using tehory of Planned Behaviour. (2014). International Academic Research Journal of Business and Management, 3(1), 1-07. https://www.acrpub.com/index.php/iarjbm/article/view/129

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