Predicting Working Women Purchasing power of Malaysian Halal Cosmetic Products by using tehory of Planned Behaviour
Keywords:
Halal Cosmectics, Purchasing Power, Theory of Planned BehaviourAbstract
This paper focuses on the Malaysia Working Women Purchasing Behaviour of Malaysian made halal cosmetic products. A self-administered questionnaire was designed as an instrument to gather information. The Theory of planned behaviour was used to measure the purchasing behaviour. Three independent Variables namely attitide subjective norm and percieved behaviourial control was used to determine the purchasing behvaiour
Downloads
Published
2014-05-30
Issue
Section
Articles
License
Copyright (c) 2014 Academic Research Publishers
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Predicting Working Women Purchasing power of Malaysian Halal Cosmetic Products by using tehory of Planned Behaviour. (2014). International Academic Research Journal of Business and Management, 3(1), 1-07. https://www.acrpub.com/index.php/iarjbm/article/view/129
