UNDERSTANDING THE ROLE OF PACKAGING IN THE SUPPLY CHAIN ACTIVITIES – A CASE STUDY
Keywords:
Protection, Efficiency, Supply chain, PackagingAbstract
Packaging is a primary element in logistics systems. Packaging not only affects every supply chain activity; it is also recognised as having a significant impact on logistics costs and performance. In order for logisticians and packaging experts to acquire insight into packaging-dependent costs and performance, the interactions between packaging systems and logistics systems must be understood. Packaging is a coordinated system of preparing goods for safe, secure, efficient and effective handling, transport, distribution, storage, retailing, consumption and recovery, reuse or disposal combined with maximizing consumer value, sales and hence profit. This article serves as an elementary step towards understanding the role of packaging in the supply chain activities and also helps to explain how packaging related decisions might impact on supply chains. As a case study we have taken Packart Packing and Packaging Co. where we intend to evaluate company’s competitive strength relative to key weakness and to identify the specific areas of improvement and provide useful recommendations in order to increase its efficiency.
Downloads
Published
Issue
Section
License
Copyright (c) 2014 Academic Research Publishers
This work is licensed under a Creative Commons Attribution 4.0 International License.
