Reinventing Corporate Strategies inTelecommunications: A Study of AxiataGroup

Abstract

This paper discusses about the initiatives taken by Axiata Group Berhad (Malaysia) in establishing itself as a champion in the telecommunications industry mainly in the Southeast Asian region. Axiata, as a leading telecommunications provider in SEA has embarked on several strategies by through merger and acquisition of mobile telecommunications operators in SEA and Asian countries in an effort to enhance its market share and increase its revenue in the region. Axiata has been actively partnering itself with telecommunications and technology infrastructure companies to
provide competitive data and voice services and to move quickly with the changing market and demographic features in the telecommunications industry in the region. This paper also discusses the financing methods that Axiata has undertaken to strengthen its financial position as well its marketing effort to increase its brand awareness through sports sponsorship event. Ultimately, this paper provides the hindsight of Axiata’s journey thriving on comprehensive and holistic approach to enhance the following five key areas – revenue opportunities, cost structure, customer
experience, organizational reforms and new business models to become a leader in the industry.