Customer Perception towards Internet Banking: Contributing Factors

Authors

  • G. Suresh Research Scholar Author
  • Mrs. A.V. Sophia Research Scholar Author

Keywords:

e-banking, perception, online, Bank, Internet banking

Abstract

Today the Internet banking facilities are growing and becoming very popular because of convenience and flexibility. Without even interacting with the bankers, customers transact from one corner of the country to another corner. The present paper explores the major factors responsible for internet banking based on respondents’ perception on various internet applications. It also provides a framework of the factors which are taken to assess the internet banking perception.

Author Biographies

  • G. Suresh, Research Scholar

    PhD Research scholar (PT)
    Department of commerce
    UruUrumu Dhanalakshmi College
    Tiruchirappalli – 620 019

  • Mrs. A.V. Sophia, Research Scholar

    PhD Research scholar (PT)
    Department of commerce
    UruUrumu Dhanalakshmi College
    Tiruchirappalli – 620 019

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Published

2013-10-30

How to Cite

Customer Perception towards Internet Banking: Contributing Factors. (2013). International Academic Research Journal of Business and Management, 2(6), 39-49. https://www.acrpub.com/index.php/iarjbm/article/view/118

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