Effects of Communication of the Polish Post S.A. with the External Environment

Abstract

The communication process aims to create and strengthen attitudes among buyers, leading to a favorable reception of products / services as well as a change of attitude from neutral to positive – creative. The goal of the study is to find out whether, in fact, the communication methods used by the Polish Post deliver a sufficient amount of information to customers, who are the most important element of the external environment, respectfully. In this work, analysis was performed on the effectiveness of communication activities undertaken by the company in terms of services provided and image achieved. An important issue is the appropriate, effective process of communicating value for customers. The results of the research and analyses can be used by managers of the audited company, as well as by the management of other enterprises providing services of a similar nature.