Embracing Diversity, Equity, and Inclusion: A New Frontier in Marketing

Author Biographies

• Rajaprabakaran R, Research Scholar, Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

  Raja Rajendran is B.Pharmacy and M.Sc graduate and an incisive medical communication professional with over 25 years of experience in pharmaceutical medico-marketing,  brand strategy and medical communication, continuing medical education for healthcare professionals, data driven digital marketing through machine learning/AI and international medical associations management; managing medcom programmes for healthcare professionals in Asia Pacific and the Middle East and North Africa regions. He has extensive experience in the planning and delivery of key innovative medcom programmes through multi-channel platforms for leading pharmaceutical companies in order to facilitate effective engagement with their target audiences across medical specialties. Raja is mainly responsible for designing medical communication/education strategies and delivering high quality medical communication/education programmes in collaboration with national and international medical associations, universities and hospitals, and key opinion leaders across medical specialties. Now he is a research scholar at CMS Business School, Jain Deemed To-Be University, Bengaluru, India.

• Yavana Rani S, Professor, Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

  Prof. Dr.S. Yavana Rani,  Professor of MBA in the Decision Science area at CMS Business School, Jain Deemed-to-be University, Bangalore. Since receiving her MBA and Ph.D. in Management, she has devoted her career to Research and Teaching. She also has a Master’s degree in Structural Engineering. She is the University rank holder in MBA. She has 16 years of teaching experience. Dr. Rani has received Young Scientist Fellowship Award from Tamilnadu State Council for Science and Technology (TNSCST). She has completed her fellowship from Indian Institute of Science (IISc), Bangalore. She is the life time member in Indian Society for Technical Education (ISTE). Dr. Yavana Rani has done two research projects sponsored by Indian Council for Social Science and Research (ICSSR). She has published more than 10 research articles in Scopus indexed and Springer journals. She has presented papers in National and International conferences in India and abroad. She is the editor for many reputed journals. She has delivered key note address in countries like Egypt, Malaysia. Prof. Rani holds many administrative roles such as Dean Student Affairs, Director Coordination for various activities. She has been project Director for Entrepreneurship Cell (EDC) sponsored by Department of Science and Technology (DST). She also coordinated many programmes. Professor has got funding for conducting conferences, International visit from various funding agencies like DST and ICSSR.