A Cross-Cultural Study of Buying Behavior: A Case Study of Smart Phones in Taiwan and India
Keywords:
smart phones, cross-cultural study, consumer buying behaviorAbstract
This research studied the consumer buying behavior of smart phones in two countries; Taiwan and India. The prime objective of the study was to examine the factors influencing the buying behavior in these two countries. The results from the findings were used to answer the research questions that were stated. Quantitative method was used with primary data collected through questionnaires in these two countries. It was found that there are different criteria that influenced the purchasing behavior and was different in the two countries. It was also found that family played a great role among Indian customers whereas Taiwanese customers are more influenced by their peer groups.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
